Emma Coates Exits the Young Lionesses Post to Assume Command at NWSL's Bay FC
Marking a major shift in her coaching journey, the former England youth boss has left her position leading the England WU23 national team to be appointed head coach for National Women’s Soccer League expansion side Bay FC.
A New Chapter
Coates succeeds Albertin Montoya, who led the San Jose-based club during its first two seasons in the top-flight American league. Montoya had revealed in September his intention to step down at the conclusion of the 2025 campaign, a season which saw Bay FC occupy a lowly 13th place in the league standings.
“My time with the FA has been incredible my time with the FA,” stated Coates. “The experience has been formative both in my career and as an individual. Now, I feel ready and excited to test my abilities in a new environment.”
Track Record of Success
Since taking charge in 2023, Coates managed the England U23s through matches including a 1-0 victory over Norway in the European U23 League and a 4-2 friendly defeat to the United States. Accompanying her to America is her right-hand woman, Gemma Davies, a ex- Aston Villa manager in the English top division.
Kay Cossington, a one-time Football Association technical lead, spoke highly of Coates's qualifications: “Emma is not only an excellent coach, but she also has a demonstrated history of developing players to succeed on the biggest stages.”
“Her leadership qualities are exceptional of people and culture and has the football vision we were searching for,” she continued.
Club Context
The club had a mixed start to its NWSL existence, finishing in seventh place and losing in the playoffs in its first year before slipping to a 13th-place finish in 2025.
Gavin Step, Gavin Step, bid farewell to the outgoing coaches: “Our gratitude goes to Emma and Gemma for their contributions and extend our best wishes with their new challenge. Emma, with Gemma, has played a key role in bolstering the progression route between the young Lionesses and the first team.”
“Their work has directly impacted the development of many promising talents who have progressed into senior Lionesses,” he finished.
Lasting Legacy
After succeeding Mo Marley in 2023, Coates has overseen the rise of multiple players to the England senior side, including playmaker Lucia Kendall—who netted her debut Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.
An extensive process for their replacements is now underway, to continue the development of the WU23 program in the future.
